Project Overview
Goodnite Outlet TikTok Lead Generation
Goodnite Outlet needed a sustainable way to increase in-store leads and build ongoing demand for furniture, mattress, and home product categories. I developed a full TikTok Ads strategy that focused on audience segmentation, creative testing, and clear metrics tracking.
Solution
Creative Strategy & Testing
• Weekly creative refresh
• Multiple angles (UGC, product, promos)
• Clear hooks + CTA for conversion
Campaign Structure Optimization
• Categorized campaigns: Sofa, Mattress, Cabinet, Events
• 48–72 hour testing period
• Budget shifted to top performers
Audience Optimization
• Interest-based targeting
• Behavioural retargeting
• Optimized for high-intent leads
Lead Tracking System
• Google Sheet auto-updated
• Timeframe-based data
• Fast follow-up for outlet teams
Tiktok Ads Manager : Daily KPI to keep track at CTR, CPC, Cost Per Conversion
Data recorded daily in to google sheets.
Leads will automatically recorded in to google sheets. Timeframe-based data for fast follow-up for outlet teams
