Project overview
Project role : Marketing director/Graphic Designer/Video Editor/Digital Marketer
‘Bisikan’ is a horror pshyco-thriller movie that was supposed to be released on the year of 2020. But due to covid-19 hit globally, the production halted their release date. But soon it will on either on digital platform or theathers, is yet to be decided.
We created content calendar by phase according to quarter of the year. To create awareness we strategise in letting the audience involve with the movie from before the pre production. By using facebook and instagram ads, the marketing team collaborated with the directors and artist to do videos so that the audience will be engaged with our movie before the release date. Each quarter of the year we will release poster teasers and video.
Series of execution of ads created to cold audience
Retarget ads to people who engaged ads hot audience
