Project Overview
The client objective is to increase their ROAS and lower their CPP (Cost per purchase). From the start of the campaign of phase 1, we started to split test on different audience, material ads creative and types of copywriting. Objective is to see whether the ads is engaging enough and the product converted in to sales.
Within 7 day, we found the winning advert that converted to the highest return on ad spend and lowest cost per purchase. We waited until it reach 14 days to get enough audience pool for retargeting campaign.
After 14 days, then we open retargeting ads on the bottom funnel. From here, we started to stabilize our cost per purchase and return on ads spend. The overcome more in to this, we will keep on updating new fresh content ads on top funnel and bottom funnel.
Ads creative analysis by tracking Hook Percentage, Conversion Rate, Return on Ads Spend, Landing Page Conversion, Hold Percentage
FB ads manager max campaign timeline.
Project Solution
We created new campaigns by selecting top performing ads. In addition, we kept on refreshing new ads creative, this in return makes the audience always interested in our ads and not see the same ads Furthermore, our findings were that having a strong brand presence online also contributed to sales.
These are ads one of the ads creative used for top funnel
These are ads one of the ads creative used for middle / bottom funnel
